Marketing Manager (Food & Agriculture)

TL;DR

Marketing Manager (Food & Agriculture): Driving brand visibility, market demand, and commercial growth for testing, inspection, and certification services with an accent on integrated B2B and B2C marketing strategies. Focus on translating technical capabilities into compelling value propositions, managing multi-channel campaigns, and optimizing recruitment funnels for consumer testing panels.

Location: Must be based in the United States

Salary: $100,000 – $115,000

Company

hirify.global is the world’s leading inspection, verification, testing, and certification company, recognized as the global benchmark for quality and integrity.

What you will do

• Develop and execute integrated marketing strategies to drive awareness and commercial growth for testing services.
• Build targeted B2B campaigns for major brands, manufacturers, and retailers.
• Lead B2C recruitment marketing to attract and retain consumer testing panelists.
• Create high-quality marketing content including case studies, landing pages, and sales enablement materials.
• Manage and optimize digital channels including social media, email, and paid media.
• Track campaign performance and recruitment metrics to refine strategy and improve ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business.
• 10+ years of experience in marketing, product marketing, or brand management within cosmetics, personal care, or consumer goods.
• Proven ability to execute integrated marketing strategies across B2B and B2C audiences.
• Strong background in cross-functional collaboration with Sales, Operations, and Technical teams.
• Advanced English proficiency.
• Must be authorized to work in the United States.

Nice to have

• Master’s degree or advanced certifications in digital marketing.
• Experience with Adobe Creative Suite, Eloqua, or HubSpot.
• Familiarity with Good Clinical Practice (GCP) and IRB standards.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with company match and immediate vesting.
• Tuition reimbursement program and online training courses.
• Paid time off and family leave.
• Supportive environment focused on professional growth and work-life balance.