Director Of Paid Media (DTC)

TL;DR

Director of Paid Media (DTC): Leading and overseeing direct-to-consumer paid media investments across paid social, search, and programmatic channels with an accent on strategic vision, operational excellence, and P&L management. Focus on scaling the DTC service line, managing a team of 12–14 experts, and driving innovation in performance marketing.

Location: Remote, but must be based in one of the following states: CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA.

Company

A digital performance marketing agency helping brands drive growth across modern commerce through a team of over 100 professionals.

What you will do

• Own and implement best-in-class DTC advertising strategies across all paid media channels.
• Lead and develop a team of 12–14 subject matter experts through regular meetings and professional development.
• Manage revenue and cost-related P&L components for the DTC service line to ensure profitability.
• Establish formal standards, frameworks, and playbooks to drive performance excellence.
• Serve as the senior escalation point for complex client issues and build relationships with top-tier clients.
• Drive innovation by integrating AI and platform-specific advancements into service delivery.

Requirements

• 15+ years of experience managing teams of 10+ paid media practitioners.
• Must be based in one of the following states: CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA.
• Proven experience leading and scaling enterprise-level DTC paid media engagements.
• Deep expertise in search (Google), social (Meta), programmatic (DSPs), and video (YouTube).
• Strong financial acumen with experience in P&L management.
• Proficiency in Skai ad platform.

Nice to have

• Experience within a growing agency environment.
• Previous experience managing CPG brands.

Culture & Benefits

• Comprehensive healthcare including medical, dental, vision, and FSA/HSA options.
• Company-sponsored 401(k) with company match.
• Generous PTO, sick time, and 10 paid holidays.
• Paid 12-week parental leave for primary parents.
• Mental health support, wellness reimbursement, and employer-paid coaching sessions.