Digital Manager (Retail Media)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and WPP Open to deliver personalised marketing and measurable growth for leading brands.

What you will do

• Lead day-to-day digital planning, campaign management, optimisation, and forecasting against client KPIs and efficiency targets.
• Develop and deliver performance campaigns across display, YouTube, online video, paid social, paid search, and other media channels.
• Manage budgets, media plans, brief responses, reporting, and post-campaign analysis while identifying performance improvements.
• Collaborate across markets with senior PPC and paid social managers to create integrated media plans.
• Establish a test-and-learn innovation framework and contribute to beta tests, data insights, and new industry developments.
• Lead client, media partner, and internal communications while managing, training, and mentoring direct reports.

Requirements

• Comprehensive digital experience in a media agency, media owner, or client-side environment.
• Advanced knowledge of digital principles, direct response and performance marketing, paid social, paid search, partnerships, data, and analytics.
• Strong understanding of programmatic advertising, display and video channels, DSPs, social advertising managers, verification, viewability, attribution, and ad serving.
• Experience with ad technology, audience segmentation, CRM processes, first-party data, reporting, and campaign activation.
• Knowledge of comScore, IPSOS IRIS, Google Ads Reach Planner, Google Ads, and trafficking processes.
• Experience managing and mentoring a team, with strong presentation, communication, written, and verbal English skills.

Culture & Benefits

• Open and inclusive environment built on trust, respect, collaboration, and connection.
• Learning and development opportunities across hirify.global and WPP networks.
• Employee resource groups, in-office team events, thought leadership sessions, and milestone celebrations.
• Medical, vision, dental, and group retirement plans.
• Paid time off, partner discounts, and employee mental health awareness days.