Digital Manager (Retail)

TL;DR

Digital Manager (Retail): Leading day-to-day planning, strategy, and optimization of digital campaigns for a market-leading retail client with an accent on KPI delivery and growth. Focus on executing integrated media plans, implementing test-and-learn frameworks, and managing multi-channel programmatic strategies.

Location: Hybrid (London, UK). Teams are in the office around four days a week.

Company

AI-driven media operating unit of WPP, helping global brands deliver creative personalization at scale through data and intelligence.

What you will do

• Lead the day-to-day planning, strategy, and optimization of digital channels including Display, YouTube, and Online Video.
• Create, forecast, and manage accurate media plans and budgets to deliver client growth.
• Develop and implement a Test & Learn innovation framework to improve account performance.
• Collaborate with PPC and Paid Social account managers to deliver fully integrated media plans.
• Manage and mentor direct reports, overseeing workflow and training.
• Serve as the primary communication lead for clients, media partners, and internal stakeholders.

Requirements

• Comprehensive experience in digital media within an agency, media owner, or client-side.
• Advanced understanding of digital principles, including direct response (DR), performance marketing, paid social, and paid search.
• Strong knowledge of the programmatic landscape, DSPs, and ad-serving technology.
• Experience with CRM processes and the application of 1st party data to fuel campaigns.
• Proven experience in managing and mentoring a team.
• Excellent written and verbal English language skills and grammar.

Nice to have

• Hands-on experience with DSPs, Social Ads Managers, verification tools, and attribution modelling.
• Knowledge of comScore, IRIS from IPSOS, and Google Ads Reach Planner.

Culture & Benefits

• Hybrid work environment fostering creativity and collaboration with frequent in-office events.
• Access to the extensive global WPP network for professional growth and connections.
• Comprehensive benefits package including medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Inclusive culture supported by various employee resource groups.