Paid Social Business Director (Paid Social)

Location: London, United Kingdom; hybrid approach with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalised marketing at scale.

What you will do

• Lead the strategic direction, planning, activation, performance, and innovation of paid social across a portfolio of client accounts.
• Build senior-level client relationships, lead strategic reviews, and act as a trusted advisor on business growth and media performance.
• Own account commercial performance, including revenue, profitability, forecasting, resource planning, renewals, and scope negotiations.
• Lead and develop Account Directors and paid social specialists while supporting succession planning and career progression.
• Drive operational governance, continuous improvement, quality assurance, and efficient collaboration across activation, data, analytics, technology, and planning teams.
• Represent hirify.global internally and externally, contributing to new business pitches, thought leadership, and the evolution of the paid social practice.

Requirements

• Extensive paid social media experience with a record of leading large-scale client relationships and teams.
• Significant agency experience managing complex accounts and multiple stakeholders.
• Deep knowledge of social media platforms, measurement frameworks, audience strategies, and digital marketing trends.
• Strong commercial experience covering revenue, profitability, forecasting, and contract negotiations.
• Proven ability to influence senior stakeholders and deliver strategic business outcomes.
• Excellent communication, presentation, storytelling, organisational, and operational management skills.

Culture & Benefits

• Hybrid working with regular in-office collaboration, creativity, and team connection.
• Inclusive environment focused on trust, respect, diversity, development, and employee engagement.
• Access to global hirify.global and WPP networks, learning opportunities, and professional connections.
• Medical, group retirement, vision, and dental insurance, alongside significant paid time off.
• Preferential partner discounts and employee mental health awareness days.