Senior Demand Generation Specialist (Fintech)

TL;DR

Senior Demand Generation Specialist (Fintech): Developing and executing multi-channel demand generation programs for accounting and bookkeeping partners with an accent on scalable pipeline growth and partner engagement. Focus on running webinars, nurture campaigns, and field marketing events to drive sales-assisted revenue.

Location: Hybrid in Toronto, ON

Salary: $97,200 - $118,000 CAD

Company

A digital banking platform that provides self-made business owners with tools to manage cash flow and achieve financial clarity.

What you will do

• Plan and execute multi-channel demand generation programs targeting accountants and bookkeepers.
• Collaborate with Marketing, Sales, and RevOps to ensure campaigns are scalable and supported by correct tooling.
• Manage end-to-end logistics and programming for partner conference seasons.
• Test and iterate on new acquisition channels, doubling down on high-performing programs.
• Align demand generation strategy with the product vision and Ideal Customer Profile (ICP).

Requirements

• 2-4 years of demand generation experience in a B2B, sales-assisted environment.
• Proven experience running digital demand gen programs end-to-end (paid, organic, webinars, or content).
• Comfortable with field marketing and event execution, including periods of travel.
• Strong understanding of B2B mechanics, including MQLs, SQLs, and lead handoffs.
• Must be based in Toronto, ON for hybrid work.

Nice to have

• Experience marketing to accountants, bookkeepers, or professional services.
• Background in fintech or financial services.
• Experience working in a fast-growing startup or scaling company.

Culture & Benefits

• Impact-based compensation growth that is not limited to annual review cycles.
• High degree of autonomy and trust to tackle big challenges.
• Culture of continuous reinvention and active embedding of AI into workflows.
• Mission-driven environment focused on helping small businesses thrive.

Hiring process

• 30-minute Talent team screening call.
• 45-minute interview with the Demand Generation Manager.
• 60-minute live session with the Marketing team.
• 45-minute in-person interview with the Leadership team.