Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech/AI): Developing and executing go-to-market strategies for an AI risk decisioning platform with an accent on product positioning and value communication. Focus on translating complex technical AI capabilities into compelling messaging and driving product adoption across financial services.

Location: Remote (Work from anywhere)

Company

hirify.global is building an advanced AI Risk Decisioning Platform to help banks and fintechs manage fraud, credit, and compliance risk.

What you will do

• Develop and execute go-to-market strategies for the AI risk platform across different market segments.
• Create compelling messaging and positioning to differentiate solutions in the marketplace.
• Produce high-quality content including sales collateral, website copy, case studies, and thought leadership pieces.
• Conduct competitive analysis and market research to gather customer insights.
• Partner with product teams to influence the roadmap and translate technical capabilities into customer benefits.
• Enable the sales team with training and materials to articulate the value proposition.

Requirements

• 6+ years of product marketing experience, including 3+ years in B2B SaaS, fintech, or enterprise software.
• Demonstrated success in developing positioning and messaging for technical products.
• Strong understanding of enterprise sales cycles and B2B marketing fundamentals.
• Excellent written and verbal communication skills.
• Experience with customer discovery and competitive analysis methodologies.
• Bachelor's degree in marketing, business, or equivalent experience.

Nice to have

• Experience in risk management, fraud detection, and AML compliance.
• Understanding of machine learning/AI concepts and applications.
• Product launch experience in startup or high-growth environments.
• Prior experience in a founding team or early-stage startup.

Culture & Benefits

• Competitive salary and equity packages, including a 401k.
• Remote-first culture allowing you to work from anywhere.
• 100% employer-covered comprehensive health, dental, and vision insurance (available for US and Canada).
• Unlimited PTO policy.
• Family-friendly environment with regular team events and offsites.
• Unparalleled learning and professional development opportunities.