Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Driving go-to-market strategies and product positioning for hirify.global’s Higher Education and K12 segments with an accent on AI-assisted market research, competitive analysis, and content development. Focus on translating complex technical capabilities into compelling narratives that support sales enablement, customer adoption, and long-term advocacy.

Location: Must be based in Canada (Remote)

Salary: $75,000 – $85,000 USD

Company

hirify.global is a cloud-based education technology company dedicated to transforming the way the world learns through innovative, student-centric learning environments.

What you will do

• Develop and execute go-to-market plans for new products, features, and market initiatives.
• Create differentiated positioning, messaging frameworks, and customer-focused narratives.
• Partner with Sales and Enablement teams to build sales plays, battlecards, and training materials.
• Use AI-enabled tools to conduct competitive research, synthesize market data, and optimize marketing workflows.
• Collaborate with Product, Creative, and Demand Generation teams to drive product adoption and customer success.
• Measure and report on launch performance, campaign engagement, and sales enablement effectiveness.

Requirements

• 3 to 5 years of product marketing experience in SaaS, EdTech, or B2B enterprise software.
• Must be based in Canada.
• Practical experience using AI tools for research, content creation, and marketing analysis.
• Strong storytelling skills with the ability to translate complex technical concepts into clear narratives.
• Proven track record in product positioning, messaging, and launch execution.
• Excellent cross-functional collaboration and project management skills.

Culture & Benefits

• Flexible work arrangements.
• Tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
• Comprehensive benefits package including mental health services and retirement planning.
• Wellness reimbursement and home internet subsidies.
• Opportunities for professional growth and continuous learning.
• Inclusive environment with social events and employee recognition programs.