Vertical Digital Marketing Specialist (B2B)

TL;DR

Vertical Digital Marketing Specialist (B2B): Managing and executing digital marketing programs for priority vertical markets including Education, Government, and Healthcare with an accent on lead generation and pipeline growth. Focus on technical campaign setup, search visibility optimization, and performance tracking across paid media and email channels.

Location: Must be based in or near San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; or Toronto, Canada

Salary: $68,000–$135,000

Company

A global leader in hardware and software solutions dedicated to empowering teams and fostering collaboration through innovative technology.

What you will do

• Execute digital marketing programs for Education, Government, and Healthcare verticals to drive business objectives.
• Lead technical setup, trafficking, and launch coordination for vertical-specific digital campaigns.
• Manage paid media, email marketing, and content syndication channels.
• Implement AEO and SEO tactics to ensure high visibility for vertical-specific keywords.
• Monitor vertical-specific digital marketing spend and manage relationships with external agencies.
• Track and optimize program performance to maximize lead generation and conversion rates.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience.
• Strong digital marketing experience, preferably in B2B technology.
• Proven history of managing paid search, social, and display campaigns.
• Strong AI proficiency is required.
• Proficiency in marketing analytics tools like Google Analytics or Adobe Analytics and CRMs like Salesforce.
• Familiarity with Google Ads, LinkedIn Campaign Manager, and B2B advertising platforms.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Traditional and Roth 401(k) plans with company support.
• Flexible work model allowing for remote and hybrid arrangements.
• Paid parental leave, bereavement leave, and generous paid time off.
• Tuition reimbursement and professional development opportunities.
• Employee product discounts and wellness programs.