Brand Marketing Manager (Cybersecurity)

TL;DR

Brand Marketing Manager (Cybersecurity): Driving hirify.global’s brand positioning, narrative, and visual identity across a cross-functional platform stream with an accent on high-impact campaign execution and editorial coordination. Focus on building brand authority, orchestrating multi-channel thought leadership, and measuring brand health and pipeline impact.

Location: Remote (Global). While the company has offices in Sydney and Hobart, attendance is not mandatory.

Company

hirify.global is a cybersecurity company providing a comprehensive platform for managing cyber risk and attack surface management.

What you will do

• Define and steward the brand’s positioning, narrative, tone, and visual identity across all touchpoints.
• Own the year-round editorial and campaign calendar to ensure consistent, coordinated output.
• Develop campaign themes that position the platform as a complete cyber risk ecosystem.
• Partner with research, PR, and content teams to package proprietary data into market-leading thought leadership.
• Manage the end-to-end customer story pipeline, from selection to distribution.
• Define KPIs for brand health and pipeline, providing actionable reporting to leadership.

Requirements

• 5+ years of experience building brands in high-growth B2B SaaS or cybersecurity environments.
• Proven ability to use AI tools for campaign ideation and execution.
• Strong project management skills to act as the connective tissue between creative, research, and demand gen teams.
• Exceptional editorial judgment to ensure unified brand storytelling across disparate activities.
• Experience leading multi-channel brand and platform campaigns focused on awareness and pipeline.
• Analytical mindset with proficiency in marketing automation tools like HubSpot or Salesforce.

Nice to have

• Direct experience marketing to CISO, IT Manager, and Risk Management personas.
• Experience working with PR agencies to turn research into mainstream media headlines.
• Strong instinct for visual storytelling and experience briefing video/design teams.

Culture & Benefits

• Fully remote working environment with WFH set-up allowance.
• $1500 USD annual Learning & Development allowance.
• 18 weeks paid Parental Leave.
• Monthly lifestyle subsidy for financial, physical, and mental wellbeing.
• Generative AI subsidy for all team members.
• Top-spec hardware provided for all roles.