Director, Media Strategy & Activation (CPG)

TL;DR

Director, Media Strategy & Activation (CPG): Leading the development and execution of full-funnel, data-driven media strategies for North America with an accent on top-of-funnel paid media investment and global budget optimization. Focus on driving brand visibility, managing complex agency relationships, and integrating media efforts across TV, digital, and social platforms.

Location: Needham, MA or New York, NY, United States

Salary: $128,700 - $197,300 USD

Company

A global product design and technology company known for its disruptive innovation in lifestyle solutions through the Shark and Ninja brands.

What you will do

• Develop and implement integrated full-funnel media strategies for new product launches and core categories.
• Manage the global media budget for Shark, optimizing allocation and ROI across diverse markets.
• Drive planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Collaborate with internal Brand, Creative, Social, and Sales teams to ensure 360° campaign execution.
• Manage global and regional media agency relationships, including contract negotiations and performance reviews.
• Lead and mentor a high-performing global media team, fostering a culture of collaboration and accountability.

Requirements

• 10+ years of experience in global media strategy, planning, and investment (ideally CPG or high-growth consumer categories).
• Experience in matrixed, multinational organizations driving operational transformation.
• Proven track record leading full-funnel media campaigns across multiple regions.
• Proficiency with Google Analytics, Meta Ads, DSPs, and Media Mix Modeling (MMM).
• Experience overseeing JBPs, large contracts, and partnerships at a Fortune 500 or high-growth brand.
• Must be based in the US (Needham, MA or New York, NY).

Culture & Benefits

• Comprehensive health benefits: medical, dental, vision, HSA with company contribution, and flexible spending accounts.
• Financial security: 401(k) retirement plan with matching and employee stock purchase program.
• Work-life balance: Generous paid time off, company holidays, and parental leave.
• Additional perks: Product discounts, referral bonuses, pet insurance, and identity theft protection.
• Professional growth: High-impact learning programs and a culture of bold experimentation and innovation.