Director, Media Planning & Buying (AdTech)

TL;DR

Director, Media Planning & Buying (AdTech): Leading the strategic deployment of media investments across channels to maximize reach and business return with an accent on programmatic buying and AI-driven optimization. Focus on integrating agentic AI buying capabilities, building cross-channel measurement frameworks, and optimizing user acquisition.

Location: United States of America (Hybrid)

Salary: $123,005 – $267,335 per year

Company

hirify.global is a global guide helping millions achieve their goals online through a portfolio of iconic products and omnichannel advertising solutions.

What you will do

• Lead comprehensive media planning (annual, quarterly, campaign) aligned with user acquisition and brand goals across digital and programmatic channels.
• Own programmatic media buying strategy and execution across leading DSPs and direct publisher buys.
• Build a rigorous cross-channel measurement framework quantifying incremental reach, ROAS, and brand safety.
• Partner with Data Science to develop audience models and lookalike targeting strategies to improve media precision.
• Integrate hirify.global DSP's agentic AI capabilities, including autonomous campaign management and AI-driven audience discovery.
• Manage and negotiate relationships with key media partners, publishers, and ad tech vendors.

Requirements

• 10+ years in media planning and buying with experience managing large-scale digital media budgets.
• Deep programmatic expertise across DSP platforms, audience targeting, and attention measurement.
• Strong analytical skills in building attribution models and running geo holdout tests.
• Proven track record of collaborating with Data Science teams to improve media ROI.
• Strong vendor management and negotiation experience with major publishers and SSPs.
• Ability to translate complex performance data into recommendations for executive audiences.

Nice to have

• Experience leveraging agentic AI features in programmatic buying (autonomous pacing or audience refresh).
• Familiarity with hirify.global DSP's agentic framework.
• Background in media strategy at a publisher, media company, or large first-party data-rich brand.

Culture & Benefits

• Flexible hybrid work options with occasional in-person events.
• Comprehensive health insurance and a great 401k plan.
• Additional perks including backup childcare and education stipends.
• Inclusive environment supported by 11 employee resource groups (ERGs).