Director, Offline Media (Sports)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Director, Offline Media (Sports): Leading offline media strategy across TV, OTT, Radio, and OOH to drive customer acquisition for a high-growth sports platform with an accent on budget efficiency and incrementality. Focus on optimizing large-scale media investments, developing regional targeting strategies, and building sophisticated attribution frameworks.
Location: Remote (Must be based in the United States)
Salary: $175,000 – $220,000
Company
is a fast-growing sports company valued at $1.3B, building products across fantasy sports, sports betting, and prediction markets.
What you will do
- Own offline media strategy across Linear TV, OTT/CTV, Radio/Audio, and Out-of-Home.
- Manage significant media budgets with full accountability for efficiency and business impact.
- Develop and optimize local and regional media strategies to improve targeting and efficiency.
- Lead agency strategy and performance, ensuring best-in-class partnerships and accountability.
- Partner with Data Science and Analytics to improve attribution and reporting infrastructure.
- Collaborate with executive leadership on company-wide growth, brand, and marketing strategy.
Requirements
- 10+ years of experience leading offline media strategy for a high-growth consumer company.
- Deep expertise in television, streaming/CTV, audio, radio, and OOH planning and buying.
- Strong analytical skills in attribution, incrementality testing, and Media Mix Modeling (MMM).
- Proven track record of managing large budgets to drive measurable customer acquisition.
- Ability to operate in ambiguous, real-time environments tied to sports season demand.
- Executive-level communication skills and experience leading agency relationships.
Culture & Benefits
- Remote-first culture with required team and company offsites 2-3 times per year.
- Unlimited PTO (flexible outside of the NFL season start).
- 16 weeks of fully paid parental leave.
- Comprehensive company-paid health, dental, and vision insurance for employees and dependents.
- 5% 401k match and FSA.
- Home office stipend.
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