Director Of Digital Marketing (B2B)

TL;DR

Director Of Digital Marketing (B2B): Leading the digital demand engine including website, SEO, PPC, and social media to accelerate lead generation for a global inspection and certification leader with an accent on B2B growth strategy and performance optimization. Focus on aligning front-end digital execution with back-end marketing operations to drive measurable ROI.

Location: Remote (United States)

Salary: $120,000 - $140,000

Company

hirify.global is the world’s leading inspection, verification, testing and certification company, recognized as the global benchmark for quality and integrity.

What you will do

• Develop and execute a comprehensive B2B digital marketing strategy aligned with North American growth priorities.
• Own the website strategy, roadmap, UX, and content architecture to ensure a user-centric and high-performing web experience.
• Lead technical and content SEO strategies to improve visibility and organic lead generation.
• Manage paid search and paid media strategy, including budget allocation and PPC performance optimization.
• Oversee email marketing nurture programs, segmentation, and social media presence to strengthen brand engagement.
• Partner with Marketing Operations and IT to align digital execution with analytics, attribution, and secure infrastructure.

Requirements

• 12+ years of progressive experience in digital marketing across website management, SEO, PPC, and email.
• Proven success leading digital strategy in a complex B2B environment.
• Must be based in the United States.
• Bachelor's degree in Marketing, Communications, or Business (Master's/MBA strongly preferred).
• Advanced English proficiency required.
• Expertise in digital analytics platforms such as Google Analytics and Adobe Analytics.

Nice to have

• Experience in industrial, technical, or scientific multi-industry environments.
• Familiarity with Adobe Creative Cloud for design collaboration.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance, including life insurance.
• 401(k) plan with company match and immediate vesting.
• Professional growth via online training, classroom development, and tuition reimbursement.
• Paid-time off and family leave to support work-life balance.
• Employee assistance programs.