Director, Strategic Planning (Marketing)

TL;DR

Director, Strategic Planning (Marketing): Leading the strategic planning capability and integrated media planning for a major Health and Wellbeing account with an accent on data-driven insights, media mix optimization, and cross-channel strategy. Focus on advancing strategic media capabilities, mentoring talent, and acting as a trusted advisor to C-level clients.

Location: Must be based in the USA (Remote)

Salary: $140,000–$150,000

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media with a focus on growth and accountability.

What you will do

• Lead strategic planning for key clients and advance media capabilities across the team.
• Orchestrate the development of strategic media plans aligned with client business goals.
• Partner with communications planners to ensure alignment across audience, messages, and channels.
• Oversee training curriculum on consumer insights and strategic idea generation.
• Act as a C-Level partner to contribute to agency solution capabilities and growth goals.
• Build trust with clients by providing expert insights into their business needs and data.

Requirements

• 10+ years of media strategy and planning experience.
• Must be based in the USA.
• Expert knowledge of the media landscape, including linear and digital channels with a focus on video and social.
• Strong proficiency in planning and research tools like NMI, Commspoint, Kantar, and SimilarWeb.
• Exceptional presentation and storytelling skills for C-level communication.
• Ability to travel for occasional onsite meetings.

Culture & Benefits

• Unlimited paid time off and 20 paid holidays.
• Fully remote work environment with high flexibility.
• Comprehensive healthcare including medical, dental, vision, and life/disability insurance.
• 401(k) retirement plan with up to 4% company match.
• Generous parental leave policy (16 weeks for birthing parents).
• Access to on-demand learning, mentorship, and leadership development programs.