Sr. Director, Media Strategy (Marketing)

TL;DR

Sr. Director, Media Strategy (Marketing): Leading the development and execution of innovative upper- and mid-funnel media strategies to drive brand equity and customer acquisition with an accent on multi-channel investment and data-driven optimization. Focus on managing substantial media budgets, integrating AI-driven tools, and leveraging advanced measurement frameworks like MMM and MTA to scale brand favorability.

Location: Remote (USA)

Salary: $190,000 - $210,000 USD

Company

hirify.global is a pioneer in hair wellness, creating clinically tested products for hair growth using a multi-factorial approach targets key root causes of hair thinning.

What you will do

• Define and lead upper- and mid-funnel media strategies across video, CTV, OOH, social, influencer, audio/podcasts, and sponsorships.
• Manage multi-million-dollar media budgets to align awareness and consideration KPIs with top-line growth objectives.
• Drive innovation in non-traditional placements and brand collaborations to deepen consumer engagement.
• Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into actionable upper-funnel strategies.
• Mentor and lead a team of Media Managers and Analysts, fostering a culture of innovation and analytical rigor.
• Collaborate with Creative and Performance Marketing teams to synchronize brand storytelling with lower-funnel efficiency.

Requirements

• 12+ years of experience in media strategy, brand marketing, or growth marketing with a track record of managing substantial budgets.
• Required experience working in an eCommerce/DTC company.
• Deep expertise in upper- and mid-funnel media planning (CTV, OOH, influencer, partnerships).
• Proficiency with brand research tools (Ipsos, Numerator, Circana) and measurement tools (MMM, MTA).
• Strong quantitative skills and exceptional proficiency with Microsoft Excel for analyzing large data sets.
• Exceptional communication skills with the ability to influence executives and cross-functional partners.

Culture & Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package, including FSA program.
• 401K with employer match and a Quarterly Bonus Program.
• Flexible PTO and two company-wide wellness breaks every day.
• Monthly stipends for wellness, internet, and cell phone, plus an annual L&D stipend.
• Free hirify.global subscription and Headspace membership.