VP of Marketing (Mapping)

TL;DR

VP of Marketing (Mapping): Leading brand, growth, and experiential marketing strategies for a portfolio of mapping applications with an accent on organic-first growth and community building. Focus on architecting a product-led martech stack, optimizing subscriber lifecycle economics, and leveraging AI to scale marketing output.

Location: Remote (US)

Salary: $170,000–$225,000

Company

hirify.global is a premier hub for active lifestyle enthusiasts, providing content and mapping tools to over 70 million users monthly.

What you will do

• Develop and lead the brand, growth, and experiential marketing team.
• Drive organic growth as the primary engine, supplemented by strategic paid acquisition.
• Build experiential programs that nurture authentic communities in core sport verticals.
• Own the full subscriber lifecycle, including acquisition, activation, and retention.
• Architect the martech stack as a product with clear instrumentation and experimentation.
• Integrate AI and agentic workflows to automate growth and improve team efficiency.

Requirements

• Must be based in the US (implied by salary/benefits structure).
• Director-level or above experience in brand, growth, or experiential marketing.
• Deep experience marketing subscription products with command of LTV, CAC, and retention metrics.
• Systems-thinking approach with experience in instrumentation and experimentation.
• Active adopter of AI and agentic workflows in daily operations.
• Personal affinity for outdoor activities.

Culture & Benefits

• Comprehensive health care, vision, and dental insurance.
• Retirement savings plans.
• Flexible Time Away and sick leave policies.
• Commitment to a diverse and inclusive workplace.
• Opportunity to work on innovative products for the outdoor and fitness industry.