VP of Marketing (Mapping)

Location: Fully remote for applicants based anywhere in the United States or Canada

Salary: $170,000–$225,000 per year, plus potential bonus or commission

Company

hirify.global creates media, community, and mapping and tracking products for outdoor, wellness, and endurance enthusiasts, including Trailforks, Gaia GPS, and MapMyFitness.

What you will do

• Lead and develop the Brand, Growth, and Experiential Marketing organization.
• Drive organic, community-led growth across mountain biking, backcountry, trail running, walking, and other sport verticals.
• Build experiential programs around races, group rides, run clubs, dig days, and other community events.
• Own acquisition, activation, retention, and reactivation across the mapping product subscriber lifecycle.
• Design the martech stack with system diagrams, instrumentation, measurable inputs and outputs, and continuous experimentation.
• Use AI and agentic coding to automate growth workflows and improve team efficiency while partnering with Product, Engineering, and Editorial.

Requirements

• Experience leading Brand, Growth, or Experiential Marketing at Director level or above.
• Deep experience marketing subscription products and understanding LTV, CAC, retention, and payback economics.
• Experience building structure, focus, standards, and scalable marketing systems.
• Systems-thinking approach using diagrams, instrumentation, and experimentation.
• Active use of AI and agentic workflows, with the ability to evaluate emerging marketing channels.
• Strong product judgment and personal affinity for outdoor activities.

Culture & Benefits

• Fully remote work within the United States or Canada.
• Health care, vision, and dental coverage.
• Retirement benefits.
• Flexible Time Away and sick leave.
• Inclusive workplace with equal employment opportunity and disability accommodations.