Head of Marketing (AI)

Location: Work from anywhere, with European, Middle Eastern, or African working-hours alignment.

Company

hirify.global is a profitable, self-funded product company behind WPML, Toolset, and PTC, with more than 100 team members, 250,000 clients, and software running on over 1 million sites.

What you will do

• Learn the products, industry, competitors, ecosystem, and customer needs.
• Speak directly with clients and use analytics, existing activities, and business data to identify the strongest marketing opportunities.
• Own and execute marketing initiatives across SEO/AEO, content, partner and author collaborations, customer retention and expansion, paid advertising, and client analytics.
• Build concrete plans for the areas you propose to own and connect marketing activity to business results.
• Work hands-on from opportunity identification through execution, measurement, and improvement.
• Collaborate directly with the CEO, product teams, developers, and other stakeholders.

Requirements

• Availability for European, Middle Eastern, or African working hours.
• Demonstrated everyday use of AI agents, automation, integrations, and advanced AI workflows, with concrete results to show.
• Hands-on experience with the technical side of marketing, including technical tools, local development environments, and AI-assisted technical work.
• Experience marketing technical products, ideally software, SaaS, WordPress, or similar.
• Ability to understand customers and the business before proposing solutions, work independently, and turn ideas into action.
• Comfort working across multiple marketing areas when priorities and requirements are not fully defined.

Culture & Benefits

• Fully remote work with a work-from-anywhere setup.
• Real ownership and freedom to shape the marketing approach.
• Stable, profitable, self-funded company operating since 2007.
• Flexible environment focused on work-life balance and supportive teammates.
• Opportunities to experiment with AI and build meaningful marketing initiatives.

Hiring process

• One HR interview followed by one or two technical interviews, each lasting 60–90 minutes.
• A possible 14-day paid test involving real tasks with a team leader and mentor.
• Successful candidates sign an Independent Contractor agreement and enter a three-month trial period.