2 дня назад
Solution Product Marketing Manager (MarTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Solution Product Marketing Manager (MarTech): Developing solution strategies, market research programs, competitive intelligence, positioning, and go-to-market enablement for consent-based marketing, lead management, and identity solutions with an accent on customer insight, data-driven strategy, and differentiated messaging. Focus on analyzing market opportunities, building competitive frameworks, defining solution narratives, and enabling sales, product, and marketing teams to improve launches, adoption, win rates, and revenue expansion.
Location: Remote; authorization to work in the U.S. is required
Company
provides a consent-based marketing platform and identity resolution and marketing intelligence solutions for brands, publishers, lead buyers, and lead sellers.
What you will do
- Define solution strategies connecting products and capabilities to customer problems, workflows, use cases, and measurable business outcomes.
- Lead market research through customer interviews, win/loss analysis, surveys, analyst research, and secondary research.
- Build competitive intelligence programs, comparison frameworks, battlecards, objection-handling guidance, and executive briefings.
- Create positioning, messaging, value propositions, proof points, message maps, and solution narratives for multiple audiences.
- Support product launches, go-to-market strategies, sales enablement, campaigns, events, webinars, and thought leadership.
- Measure the impact of insights and enablement on pipeline, win rates, sales cycles, adoption, retention, and revenue expansion.
Requirements
- 7+ years of product marketing or business analytics experience in a multi-product SaaS environment, preferably in martech or adtech.
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Strong understanding of data enrichment, data hygiene, identity resolution, data governance, lead generation, or performance marketing.
- Familiarity with APIs, data flows, data providers, identity graphs, Snowflake, AWS, or similar data platforms.
- Experience with product launches, go-to-market campaigns, sales enablement, and marketing content.
- Authorization to work in the U.S. is required.
Nice to have
- MBA.
- Experience with consent-based marketing, lead generation, or marketing automation.
- Familiarity with HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools.
Culture & Benefits
- Remote work environment.
- Cross-functional collaboration across Product, Marketing, Sales, Customer Success, and executive teams.
- Equal opportunity employer.
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