Director of Product Marketing (Fintech)

TL;DR

Director of Product Marketing (Fintech): Defining market positioning and go-to-market strategies for the hirify.global ecosystem, including the Wallet and creator tools, with an accent on translating technical capabilities into compelling narratives. Focus on driving adoption and revenue growth through strategic GTM execution and cross-functional leadership.

Location: Preferably near offices in Miami, Sarasota, NYC, Toronto, or Washington DC, but there is a possibility for remote eligibility for candidates in the US or Canada.

Salary: $205,000 – $220,000 USD (US) / $158,000 – $176,000 CAD (Canada)

Company

hirify.global is a freedom-first technology platform offering a video platform, cloud services, advertising solutions, and a non-custodial cryptocurrency wallet.

What you will do

• Own end-to-end GTM strategy for key products including Wallet, hirify.global Studio, and hirify.global Ad Center.
• Define differentiated positioning and messaging to drive adoption within media and fintech ecosystems.
• Lead major product launches, coordinating cross-functional efforts from planning to post-launch analysis.
• Conduct market research and competitive analysis to influence product roadmaps and prioritization.
• Build sales enablement materials such as pitch decks, one-pagers, and case studies.
• Lead, mentor, and scale a high-performing product marketing team.

Requirements

• 10+ years of experience in product marketing within SaaS, fintech, or technology-driven environments.
• 5+ years of experience leading and developing cross-functional teams.
• Proven track record of executing GTM strategies that drive measurable revenue and adoption growth.
• Ability to translate complex technical products into clear messaging for diverse audiences.
• Bachelor’s degree in Marketing, Business, or Communications (MBA preferred).
• Must be based in the United States or Canada.

Culture & Benefits

• Competitive base salary, benefits, and equity packages.
• Culture of challenging the status quo and competing against Big Tech.
• Fast-paced environment that encourages trying new things and acting quickly.
• Opportunity to create significant financial impact for the video creator community.