Manager, Campaign Analytics (Igaming)

TL;DR

Manager, Campaign Analytics (Igaming): Measuring and optimizing the effectiveness of Sportsbook promotional spend with an accent on performance measurement, cross-functional partnership, and data-driven insights. Focus on identifying opportunities to improve campaign ROI, evolving generosity strategies, and delivering executive-level reporting.

Location: Hybrid role based in New York City

Salary: $149,000 - $186,000 USD

Company

hirify.global is a premier mobile gaming company in the US and Canada, operating leading brands in sports wagering, iGaming, and daily fantasy sports.

What you will do

• Deliver executive-level reporting to serve as the single source of truth for campaign performance and generosity spend.
• Identify opportunities and propose hypotheses to optimize campaign performance through exploratory analysis.
• Generate actionable insights and recommendations for cross-functional partners to maximize promotional value.
• Collaborate with Data Science teams to evolve measurement and assessment methodologies for generosity spend.
• Leverage AI tools to enhance analytical work while ensuring data integrity and managing risk.
• Plan and manage project timelines with precision and coordinate with key stakeholders.

Requirements

• Minimum 3+ years of professional analytics experience.
• Expert proficiency in SQL and advanced Microsoft Excel skills.
• Strong data-driven storytelling and visualization capabilities.
• Advanced knowledge of at least one data visualization tool (Tableau preferred).
• Undergraduate degree in a numerate or technical discipline.
• Must be authorized to work in the United States.

Nice to have

• Experience with Python or other statistical programming languages.
• Knowledge of sports or experience in the sports betting industry.

Culture & Benefits

• Comprehensive health plans including medical, vision, and dental insurance.
• 401(k) matching program up to 5%.
• Generous paid time off (PTO) and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Support for mental health, fitness, and family planning.