Lead Analyst (iGaming)

TL;DR

Lead Analyst (iGaming): Owning growth and player behavior analytics across sportsbook, casino, and poker products with an accent on analytical problem-solving and business strategy. Focus on partnering with Revenue Operations and Marketing to drive player engagement, retention, and monetization through advanced modeling and AI-driven insights.

Location: Must be based in Canada

Salary: $110,000–$150,000 CAD

Company

hirify.global is a market leader in online casino and sports betting, operating brands like BetRivers and PlaySugarHouse.

What you will do

• Partner with Revenue Operations, Marketing, Product, and VIP teams to prioritize and execute analytics initiatives.
• Manage end-to-end analytics on bonus programs, measuring performance and optimizing structures for ROI.
• Analyze in-platform behavior to uncover engagement patterns, friction points, and monetization opportunities.
• Apply ML techniques and AI tools to accelerate insight generation and build predictive models.
• Translate complex analysis into clear narratives and actionable recommendations for non-technical stakeholders.

Requirements

• Must be based in Canada
• 3+ years of experience in analytics, ideally within gaming or consumer products.
• Strong SQL fundamentals, including window functions, CTEs, and complex aggregations.
• Experience working directly in Snowflake and handling large datasets.
• Solid understanding of A/B testing, experimental design, and funnel/cohort analysis.
• Working knowledge of ML concepts and hands-on experience with AI tools in analytics workflows.

Nice to have

• Proficiency in Python for analysis and automation.
• Familiarity with dbt transformation workflows and model structuring.
• Experience with propensity scoring, churn prediction, or LTV modeling.
• Background in iGaming, including sportsbook, casino, or poker mechanics.

Culture & Benefits

• Comprehensive health coverage including medical, dental, and vision.
• RRSP and company DPSP contribution matching up to 4%.
• Wellness-focused perks, mental health support, and 24/7 virtual healthcare access.
• Paid vacation and sick time with parental leave top-up policy.
• Emphasis on autonomy, professional growth, and a supportive, people-oriented environment.