Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Develop and execute go-to-market strategy for hirify.global Federal Solutions across U.S. Federal and SLED markets, with an accent on market positioning, messaging, and competitive differentiation for data, integration, and AI-driven solutions. Focus on building sales enablement assets for long-cycle government procurement, aligning executive stakeholders, and translating market feedback into roadmap influence within regulated environments.

Company

hirify.global provides software enabling customers to develop, deploy, and manage responsible, AI-powered applications.

What you will do

• Develop and lead GTM strategy for Federal and SLED markets aligned to business objectives, sales priorities, and compliance requirements.
• Create product positioning and messaging for data modernization, AI enablement, and mission-critical decision support in the public sector.
• Enable the field and partners with tailored value propositions, battlecards, and sales tools for government buyers and procurement cycles.
• Partner with demand generation to craft targeted programs, content, and events for federal decision-makers and systems integrators.
• Run market and competitive analysis to identify trends, whitespace opportunities, and evolving needs in the federal data and AI ecosystem.
• Present at events/webinars/customer briefings and collaborate with product management to influence roadmap decisions based on market feedback.

Requirements

• 6–10 years of product marketing experience in B2B enterprise software or SaaS, ideally with data, analytics, or AI-driven platforms.
• 3–5 years of experience marketing to U.S. Federal and/or SLED markets, including federal procurement processes and compliance frameworks (e.g., FedRAMP, IL5).
• Proven ability to build GTM strategy (segmentation, positioning, messaging, buyer journeys) and distinguish strategy from campaign execution.
• Experience supporting sales and partner ecosystems across multi-stakeholder, long-cycle government opportunities.
• Ability and willingness to travel to industry events, customer meetings, and partner engagements.
• Strong written communication skills for executive-ready presentations, strategy documents, and customer-facing content with minimal direction.

Culture & Benefits

• Hybrid role working between home office and the Vienna, VA office.
• Medical, dental, vision, life & disability, and financial benefits including a 401(k) retirement savings plan.
• Tuition reimbursement and additional voluntary benefits (e.g., identity theft protection, legal, pet insurance).
• Flexible paid vacation, paid day off for your birthday, and company holidays; parental leave available.
• Employee Assistance Program (EAP) and well-being program focused on physical, mental, and financial health.

Hiring process

• Interviews to assess GTM strategy experience, cross-functional collaboration, and ability to operate independently.
• Discussion of role scope for Federal/SLED positioning, messaging, and sales enablement deliverables.

Location: Hybrid Vienna, VA, United States

Salary: $150,000 - $175,000 base (plus eligibility for performance-based annual corporate bonus)