Senior Manager of Demand Generation

TL;DR

Senior Manager of Demand Generation: Leading the planning and execution of integrated campaigns across various channels to fuel pipeline growth and accelerate new customer acquisition with an accent on full-funnel strategy, ABM approaches, and cross-functional collaboration. Focus on optimizing digital tactics, interpreting data insights, and driving program success in a fast-paced B2B SaaS environment.

Location: On-site in San Jose, California

Salary: $140,000–$190,000 a year

Company

hirify.global is the leader in autonomous spend-to-pay software, utilizing patented artificial intelligence to process spend information for smarter business decisions for global enterprises, including one-third of the Fortune 500.

What you will do

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, SEO/SEM, and webinars.
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
• Collaborate cross-functionally with Sales, SDRs, Content, Product Marketing, and Events teams to align messaging and launch GTM campaigns.
• Test, optimize, and report on campaign performance using tools like HubSpot, Salesforce, GA4, and 6sense.

Requirements

• 5–7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software.
• Proven track record of building and optimizing multi-channel campaigns that convert leads into pipeline.
• Proficiency with marketing tools such as HubSpot, Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., 6sense).
• Strong analytical mindset for interpreting data, building reports, and driving decisions.
• Excellent project management skills with an ability to prioritize and multitask.

Culture & Benefits

• Committed to fair and equitable compensation practices.
• Opportunity for annual performance bonus, stock, and other incentive compensation plans.
• Equal opportunity employer valuing diversity.