Senior ABM Digital Marketing Manager (AI)

TL;DR

Senior ABM Digital Marketing Manager (AI): Executing and optimizing account-based marketing campaigns across paid channels to drive engagement and pipeline outcomes for high-value accounts with an accent on programmatic display, paid social, and cross-functional alignment. Focus on building scalable ABM frameworks, managing marketing technology stacks, and delivering measurable revenue impact in a 12-month fixed-term role.

Location: Must be based in London (Hybrid, 2 days per week in office).

Company

DeepL is a global AI product and research company dedicated to breaking down language barriers through intelligent, secure translation and writing solutions.

What you will do

• Build, launch, and optimize account-based campaigns across programmatic, display, and paid social channels.
• Partner with Field and SDR teams to align on buying-committee personas and success metrics.
• Develop scalable ABM frameworks, playbooks, and channel guidance for regional marketing teams.
• Lead the selection and onboarding of ABM technologies and marketing automation integrations.
• Define and report on ABM-specific metrics including account engagement, pipeline influence, and deal velocity.
• Manage agency and media partner relationships to ensure budget efficiency and KPI achievement.

Requirements

• 5–7+ years of experience in B2B marketing, specifically in account-based marketing for enterprise or SaaS.
• Strong hands-on experience with paid and programmatic channels, including targeting and budget optimization.
• Proven track record of collaborating closely with Field and SDR teams.
• Experience building scalable playbooks and frameworks for regional execution.
• Proficiency in CRM and marketing automation tools with a data-driven approach to campaign management.
• Must be based in London and able to work in a hybrid capacity (2 days per week).

Culture & Benefits

• Work in a purpose-driven environment focused on innovation and well-being.
• Join a team of 1,000+ employees dedicated to unlocking human potential through AI.
• Collaborate in a culture that values trust, curiosity, and authenticity.
• Opportunity to shape the growth strategy of a world-leading AI translation company.