Senior Marketing Executive (AI)

TL;DR

Senior Marketing Executive (AI): Delivering integrated digital marketing campaigns for B2B clients with an accent on lead generation, channel optimization, and performance reporting. Focus on managing multi-channel execution, leveraging AI-assisted workflows, and ensuring strategic alignment across complex stakeholder environments.

Location: Must be based in or able to commute to London, UK (Hybrid role)

Company

OLIVER is a global specialist in designing and running bespoke in-house marketing ecosystems, leveraging AI technology to drive creativity and efficiency for over 300 brands.

What you will do

• Design and deliver integrated outbound campaigns across website, email, PPC, SEO, display, and social channels.
• Build operational implementation plans, including Gantt charts, content calendars, and budget trackers.
• Analyze campaign performance data to generate evidence-based optimization recommendations.
• Collaborate with Sales, Creative, and Data teams to ensure campaigns meet KPI targets for conversions and leads.
• Manage channel-level budgets, purchase orders, and invoice processing.
• Ensure all marketing collateral is on-brand, compliant, and thoroughly proofed.

Requirements

• B2B digital marketing experience is required, specifically in lead generation and conversion-focused environments.
• Strong working knowledge of SEO, PPC, email marketing, social media, and website CMS.
• Proficiency with marketing analytics platforms like Google Analytics or Adobe Analytics.
• Experience managing multiple concurrent campaigns in a fast-paced, deadline-driven environment.
• Ability to build and maintain operational plans and budget trackers.
• Must be eligible to work in the United Kingdom.

Nice to have

• Experience in the events, exhibitions, or live experience industry.
• Familiarity with Saudi Arabian or Middle Eastern market contexts.
• Experience with Eloqua or Drupal platforms.
• Proficiency in using Gen AI tools for campaign planning, data analysis, and workflow automation.

Culture & Benefits

• Opportunity to work within a global, innovative Brandtech group.
• Focus on continuous learning and professional development.
• Inclusive and pro-inclusive working environment.
• Commitment to sustainability with science-based emissions reduction targets.