Lead Product Marketing Manager (Commerce)

TL;DR

Lead Product Marketing Manager (Commerce): Defining and leading the product marketing strategy for the commerce solution with an accent on positioning, target segments, and growth priorities. Focus on executing go-to-market strategies, mentoring a team of product marketers, and translating complex AI concepts into compelling narratives.

Location: Remote (Global), Hybrid, or Onsite (United States, Canada, UK, Netherlands)

Company

hirify.global is a Quebec-based pioneer in AI-powered search and recommendations, using machine learning to personalize digital experiences for customers and employees.

What you will do

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities.
• Lead, mentor, and scale a high-performing team of product marketers.
• Own and evolve the go-to-market (GTM) strategy to drive acquisition and expansion across channels.
• Develop differentiated positioning and messaging grounded in customer and competitive insights.
• Partner cross-functionally with Product, Sales, and Demand Generation to drive measurable pipeline impact.
• Elevate sales enablement and customer storytelling to strengthen market presence.

Requirements

• 7+ years of experience in marketing.
• 3–5+ years of experience in product marketing within ecommerce or digital commerce.
• Proven experience defining and executing go-to-market strategies.
• Experience leading or mentoring team members and driving performance.
• Strong strategic thinking and ability to connect insights to business outcomes.

Nice to have

• Experience in enterprise technology, particularly AI-driven platforms.
• Experience influencing executive stakeholders and contributing to company-level strategy.
• Analytical mindset with the ability to tie initiatives to revenue impact.
• Exceptional storytelling skills for translating complex concepts.

Culture & Benefits

• Flexible work modes: support for In-person, Hybrid, and Remote arrangements.
• Global hiring approach to leverage diverse backgrounds for innovation.
• Collaborative, diverse, and trusting work environment.
• Strong emphasis on continuous learning and exploring cutting-edge skills.