Head Of Brand & Communications (Fintech)

TL;DR

Head of Brand & Communications (Fintech): Leading the brand, communications, and integrated marketing strategy for Bankrate with an accent on driving measurable growth and reducing customer acquisition costs. Focus on building brand equity, orchestrating multi-channel campaigns, and leveraging earned media to enhance authority in the financial marketplace.

Location: Must be based in the United States, with a preference for the East Coast or proximity to New York, NY or Charlotte, NC for hybrid work. Must be able to work Eastern Standard Time hours.

Salary: $230,000 – $350,000 per year + equity

Company

Bankrate is a leading financial services platform providing proprietary data and market coverage to help consumers make informed financial decisions, operating as a key portfolio company of hirify.global.

What you will do

• Own the brand and positioning strategy to reduce acquisition costs across paid, organic, and direct channels.
• Direct corporate communications and PR strategy to build reputation and third-party authority.
• Orchestrate integrated marketing campaigns to ensure consistent messaging across all channels.
• Manage organic social media as a performance instrument, focusing on brand lift and revenue contribution.
• Establish measurement frameworks to hold brand and social activities accountable for efficient revenue.
• Build and lead a high-performing team across brand, communications, and marketing disciplines.

Requirements

• 10+ years of experience in senior brand and communications leadership.
• Proven track record of leading brand, communications, and integrated marketing as a unified function.
• Demand-minded approach with deep understanding of CAC, conversion, and efficient revenue.
• Experience defending brand investment strategies to executive leadership or boards.
• Must be based in the US and able to work Eastern Standard Time hours.
• Strong executive presence with the ability to represent the brand externally.

Culture & Benefits

• Comprehensive health insurance coverage (medical, dental, and vision).
• 401(k) retirement plan with company match.
• Flexible Paid Time Off (PTO) policy starting at 20 days annually.
• Paid parental bonding benefit program.
• Life, short-term, and long-term disability insurance.
• Commitment to a culture of real human connection and merit-based growth.