Founding Growth Marketing Manager (Fintech)

TL;DR

Founding Growth Marketing Manager (Fintech): Launching and scaling hirify.global’s regional presence across LATAM and EMEA from zero with an accent on building a full-stack growth engine. Focus on executing end-to-end outbound campaigns, paid acquisition, and regional events to generate pipeline in new markets.

Location: Must be based in EMEA or LATAM

Salary: £86,000 – £124,900

Company

hirify.global is an AI-powered risk decisioning platform for banks and fintechs, founded by the co-creator of Apache Kafka.

What you will do

• Build and execute the regional growth playbook from scratch, including outbound, paid ads, and events.
• Localize messaging, creative assets, and landing pages for diverse regional audiences.
• Partner with Sales leadership to build regional pipeline and account penetration strategies.
• Manage regional marketing budgets and optimize campaigns based on pipeline contribution.
• Identify and test region-specific channels and co-marketing opportunities with local partners.
• Run continuous A/B tests on copy, creative, and audiences to maximize performance.

Requirements

• 5–7+ years of experience in B2B growth or demand generation marketing.
• Proven track record of launching marketing programs in new regions from zero.
• Fluent in English; Spanish or Portuguese proficiency is strongly preferred.
• Deep familiarity with business culture and buying behavior in LATAM or EMEA markets.
• Hands-on expertise with the modern growth stack (e.g., Clay, Outreach, Google Ads, Meta Ads).
• Ability to operate independently and build strategies from incomplete data.

Nice to have

• Experience marketing to financial institutions or regulated industries.
• Background in a company scaling from $5M to $50M ARR.
• Familiarity with regional data privacy regulations like GDPR or LGPD.

Culture & Benefits

• High-ownership, 0-to-1 role with direct impact on international expansion.
• Direct access to Sales leadership and the full GTM team.
• High autonomy with real budget and a focus on execution over planning.
• Equity package included.