Marketing Growth Manager (Crypto)

TL;DR

Marketing Growth Manager (Crypto): Own and optimize hirify.global Consumer's global paid acquisition strategy across multiple channels with an accent on budget management, customer acquisition economics, and experimentation. Focus on leading high-performing teams, cross-functional collaboration, and driving continuous optimization in a fast-paced, regulated crypto environment.

Location: Remote within the United States

Salary: $116,600–$259,700 per year

Company

hirify.global is a leading global crypto platform offering spot trading, margin, futures, staking, and OTC services trusted by over 10 million users worldwide.

What you will do

• Own hirify.global Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs, and other growth channels.
• Manage acquisition budgets and optimize investment based on CAC, cohort quality, payback, incrementality, and long-term customer value.
• Develop acquisition strategies for high-value customer segments, translating insights into targeting, creative, messaging, and channel strategy.
• Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding, and full-funnel conversion optimization.
• Partner closely with Product, Lifecycle, CRM, Data, Finance, and Marketing teams to optimize the customer journey from first touch through retention.
• Lead and develop Performance Marketing and Affiliate/KOL teams, managing agencies and building scalable operating rhythms.

Requirements

• Must have 8+ years of experience leading multi-channel performance marketing in high-growth consumer technology, fintech, or crypto.
• Proven success managing large-scale acquisition programs across web and mobile paid media channels.
• Deep understanding of acquisition economics including CAC, LTV, cohort analysis, incrementality, attribution, and payback modeling.
• Experience managing affiliate, creator, influencer, or KOL partnerships alongside paid acquisition channels.
• Strong analytical skills with ability to make commercial decisions using experimentation and customer data.
• Proven people leader with experience building and coaching high-performing marketing teams.

Nice to have

• Hands-on experience with MMM, geo testing, or other measurement techniques.
• Working fluency with SQL, cohort modeling, forecasting, or equivalent analytical tools.
• Experience building in-house growth creative or landing-page testing capabilities.
• Crypto or fintech experience.

Culture & Benefits

• Dynamic compensation package including base salary, equity, bonus, wellness allowance, and US benefits (medical, dental, vision, 401(k)).
• Inclusive and diverse work environment valuing merit and unique perspectives.
• Ongoing application acceptance with fair chance employment practices.
• Supportive of candidates passionate about crypto even if not meeting all listed requirements.

Hiring process

• Job-related skills or work-style assessments applied consistently across candidates.
• Assessments considered alongside experience and interviews.