Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Owning the self-serve acquisition lifecycle and onboarding programs to convert leads into active hirify.global customers with an accent on journey design, data-driven experimentation, and cross-functional collaboration. Focus on building scalable lifecycle infrastructure from scratch, optimizing funnel conversion metrics, and integrating AI to enhance campaign performance and analysis.

Location: Hybrid role based in Toronto, ON

Salary: $117,000 - $143,000 CAD

Company

hirify.global is a digital banking platform designed to provide small business owners with financial clarity, control, and resilience.

What you will do

• Own the end-to-end self-serve acquisition programs from first touch through registration and activation.
• Architect multi-channel customer journeys across email, push, SMS, and in-app messaging.
• Design and execute A/B tests to optimize funnel metrics like registration, funding, and first action.
• Partner with Product, Data, and Marketing teams to align lifecycle programs with business priorities.
• Leverage AI tools to accelerate copy development, data analysis, and experimentation workflows.
• Maintain documentation and quality standards for all lifecycle programs and experiment specs.

Requirements

• 4-6 years of experience in lifecycle, CRM, or growth marketing.
• Proven track record of building nurture and onboarding programs that drive funnel metrics.
• Proficiency in marketing-automation platforms, specifically HubSpot.
• Strong analytical skills with the ability to pull and interpret funnel data independently.
• Experience with test design, cohort sizing, and clean attribution methodologies.
• Strong copywriting skills and ability to provide creative direction from brief to launch.

Nice to have

• Experience marketing fintech products to SMB customers.
• Familiarity with in-app messaging tools like Chameleon.
• Technical proficiency in SQL, HTML, and marketing-automation languages.
• Experience with Segment or reverse-ETL tools like Hightouch.

Culture & Benefits

• Autonomy to solve big challenges and take initiative.
• Culture that values direct feedback and continuous reinvention.
• Focus on measurable impact and results over recognition.
• Commitment to building with AI and pushing technical boundaries.

Hiring process

• Initial 30-minute call with the Talent team.
• 60-minute interview with the Manager, Lifecycle Marketing.
• 60-minute live session with the Marketing team.
• 45-minute in-person interview with Leadership.