Paid Search Senior Account Executive (Marketing)

TL;DR

Paid Search Senior Account Executive (Performance Marketing): Managing and optimizing paid search campaigns across Google and Bing using SA360 to drive client growth with an accent on strategic implementation and team leadership. Focus on leveraging data-driven insights, automation, and cross-channel collaboration to enhance campaign KPIs.

Location: London, United Kingdom. Must have the right to work in the UK. Hybrid work model (approximately 4 days per week in office).

Company

hirify.global is an AI-driven media operating unit and growth partner for the world’s leading brands, utilizing the WPP Open platform to deliver creative personalisation at scale.

What you will do

• Execute and optimize Paid Search campaigns using Google Ads, Bing Ads, and SA360.
• Develop media plans to achieve specified KPIs and track performance via Google Analytics and Double-click Campaign Manager.
• Implement advanced platform features, including automation, bid rules, audience expansions, and feed integration.
• Analyze campaign results to extract insights and provide strategic recommendations during client meetings.
• Manage and mentor a team of Paid Search Account Executives and Grads, providing guidance and training.
• Collaborate with cross-channel teams, including data, PR, and creative agencies, to deliver integrated campaigns.

Requirements

• Proven experience setting up and optimizing campaigns via SA360, Marin, Kenshoo, or similar tools.
• Strong knowledge of Paid Search best practices, including buying strategies, formats, and audience targeting.
• Analytical mindset with the ability to handle large data sets to identify actionable trends.
• Intermediate proficiency in Excel (pivot tables, charts) and PowerPoint.
• Legal right to work in the United Kingdom is required.

Culture & Benefits

• Comprehensive benefits package including medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Collaborative hybrid environment fostering creativity and connection through frequent in-office events.
• Access to extensive global WPP networks for professional growth and learning.
• Inclusive culture with various employee resource groups and a focus on trust and respect.