Senior Performance Marketing Manager (Paid Social & Paid Search)

TL;DR

Senior Performance Marketing Manager (Paid Social & Paid Search): Own the strategy and hands-on execution of DeepL's paid social and paid search programmes globally, with an accent on CAC, pipeline and ARR targets, experimentation, and measurement frameworks. Focus on scaling channel performance across LinkedIn, Meta, Reddit, X, Google and Bing while partnering on ABM initiatives and using AI-enabled tools to improve segmentation, creative testing, and bid optimisation.

Company

DeepL is a global AI product and research company building secure, intelligent solutions for translation and improved communication.

What you will do

• Own and scale paid social programmes across LinkedIn, Meta, Reddit, X and emerging channels, tailoring audiences and creative per platform.
• Own and scale paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment.
• Define and manage channel-level budget allocation and shift spend based on real-time performance signals to hit CAC, pipeline and ARR targets.
• Design and run structured A/B tests across creative, audiences, bidding strategy and landing experience; translate results into scalable playbooks.
• Develop and execute global paid marketing strategies across the full funnel, including demand generation, ABM, product launches, webinars, events and partner marketing.
• Partner on measurement and optimisation with Marketing and Revenue Operations; report on spend, efficiency, pipeline contribution and attribution/ROI, using AI-enabled tools to automate and improve performance.

Requirements

• 4–6 years of experience in performance marketing with hands-on ownership of paid social and paid search programmes, ideally in B2B SaaS.
• Proven success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or similar), with strong understanding of targeting, bidding and creative requirements.
• Strong hands-on experience with paid search platforms including Google Ads and Microsoft Advertising (Bing) across search, display and remarketing.
• Strong understanding of ABM principles and mindset; comfortable partnering with Sales/SDR and marketing stakeholders on account targeting and tiering (without needing to own/build the ABM programme).
• Strong analytical skills: define KPIs, build dashboards, and use data to drive budget allocation and channel strategy.
• Experience leveraging AI tools to improve campaign efficiency (e.g., segmentation, creative testing, bid optimisation, reporting automation).

Culture & Benefits

• Hybrid work model based in London.
• Global role owning paid channels across regions and products.
• Test-and-learn culture with structured experimentation and process optimisation.
• Cross-functional collaboration with Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science.
• Use AI-enabled tools to improve workflows and campaign efficiency.