Senior Marketing Manager (AI)

TL;DR

Senior Marketing Manager (AI/SaaS): Driving full-funnel marketing execution and growth for the ZyraTalk AI engagement solution with an accent on customer acquisition, GTM strategy, and pipeline generation. Focus on building digital marketing infrastructure, optimizing PLG/SLG motions, and scaling multi-channel acquisition across paid and organic channels.

Location: Must be based in the United States

Salary: $120,000 – $140,000 USD per year

Company

A leading service commerce platform providing tailored SaaS solutions to digitally transform the service economy for home, health, and wellness industries.

What you will do

• Execute multi-channel acquisition strategies to hit monthly MQL, SAL, and SQL targets via paid digital, SEO, and partner channels.
• Build and optimize conversion-focused landing pages and manage paid search campaigns to scale efficiently.
• Lead GTM execution for new product capabilities, including messaging, asset creation, and sales enablement.
• Manage and improve the marketing tech stack, focusing on HubSpot configuration, lead capture, and UTM attribution.
• Develop customer engagement and onboarding programs to increase product stickiness and reduce churn.
• Establish reporting structures to provide real-time visibility into CAC, SAL-to-close rates, and MRR pipeline.

Requirements

• 7+ years of experience in growth marketing or demand generation, preferably within SaaS or PLG organizations.
• Proven track record of driving revenue outcomes and sales-assisted pipelines.
• Hands-on expertise with paid search, SEO/AEO, and conversion rate optimization (CRO).
• Proficiency with HubSpot (or equivalent MAP) for lifecycle automation and attribution.
• Strong analytical fluency to translate raw funnel data into actionable growth plans.
• Must be eligible to work in the US without sponsorship.

Nice to have

• Experience in home services, field service management, or vertical SaaS markets.
• Familiarity with hybrid PLG + SLG go-to-market models.
• Experience with partner marketing or channel co-marketing.
• Knowledge of WordPress, Google Ads, and LinkedIn Ads.
• Experience in early-stage environments building marketing infrastructure from scratch.

Culture & Benefits

• Flexibility to work remote, hybrid, or in-office within the US.
• Comprehensive health and wellness benefits package with an annual stipend.
• 401k with up to 4% match and immediate vesting.
• Flexible and generous (FTO) time-off policy.
• Employee Stock Purchase Program.
• Investment in continuous professional development.