Demand Generation Program Manager (AI)

TL;DR

Demand Generation Program Manager (AI): Creating and accelerating pipeline across the full customer journey with an accent on expansion and cross-sell demand within existing accounts. Focus on designing agentic AI workflows to automate program execution and translating marketing signals into actionable sales motions.

Location: Remote (United States)

Salary: $100,000 - $120,000

Company

hirify.global is the company behind the open observability cloud, built on principles of open source, open standards, and an open collaborative culture.

What you will do

• Own customer lifecycle demand generation to drive expansion, cross-sell, and adoption across email, in-app, web, and field channels.
• Build agentic workflows using AI tools (Claude Code, internal AI infrastructure) to automate audience building, content generation, and campaign QA.
• Collaborate with sales leadership to translate marketing signals into account coverage and campaign follow-ups.
• Manage and optimize programs across multiple channels including paid, email, events, web, and outbound.
• Instrument programs and report on pipeline impact to optimize performance and eliminate ineffective tactics.

Requirements

• Must be based in the United States.
• 5+ years of experience in demand generation, growth, or lifecycle marketing at a B2B software company.
• Proven track record of running programs across at least two or three channels with measurable pipeline results.
• Hands-on experience building automations or agentic workflows using AI tools.
• Experience marketing specifically to existing customers for expansion and cross-selling.
• Ability to independently analyze data and build trusted program readouts for executive leadership.

Nice to have

• Experience with PLG (product-led growth) and sales-led motions.
• Familiarity with the observability, monitoring, or open-source ecosystem.
• Proficiency with Marketo, Salesforce, and modern data stacks like BigQuery.
• Public contributions or writings regarding AI in marketing operations.

Culture & Benefits

• 100% remote, global culture emphasizing transparency, autonomy, and trust.
• Comprehensive ownership through Restricted Stock Units (RSUs) for all team members.
• Global annual leave policy of 30 days, including 3 reserved company shutdown days.
• In-person onboarding process to integrate new hires into the company culture.
• High-growth environment with defined career growth pathways and approachable leadership.