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Текст:
TL;DR
Product Marketing Manager (AI) (GTM): Connecting product development to commercial impact through positioning, enablement, customer insight, and adoption programs for an AI-native restaurant and local-business platform with an accent on competitive wins, retention, expansion, and frontline effectiveness. Focus on designing scalable GTM systems, translating complex capabilities into customer-facing value, and using AI to accelerate research, content creation, analysis, and enablement.
Location: Fully remote, based in the United States or Canada
Salary: $155,000–$165,000 USD base salary per year, plus pre-IPO equity
Company
Owner is an AI-native software platform that helps independent restaurants and other local businesses manage websites, online ordering, CRM, POS, customer demand, and day-to-day operations.
What you will do
- Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories that improve competitive win rates.
- Partner with Sales, Customer Success, Support, Product, and Marketing to improve customer acquisition, onboarding, adoption, retention, and expansion.
- Identify adoption blockers and churn risks, then create practical retention and expansion programs.
- Develop scalable enablement systems and workflows that keep frontline teams current.
- Bring win/loss insights, customer feedback, competitive context, and adoption signals into Product and Marketing planning.
- Design focused GTM programs, launches, customer communications, and in-product moments tied to measurable customer or commercial outcomes.
Requirements
- 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related technology role.
- Track record of improving commercial or customer outcomes such as win rate, adoption, retention, expansion, or frontline effectiveness.
- Ability to turn complex product capabilities into clear positioning and practical customer-facing tools.
- Strong customer and market judgment, writing, presentation, and cross-functional collaboration skills.
- Systems-oriented approach to building repeatable workflows that scale with product velocity.
- AI-forward approach, using AI to improve research, content creation, analysis, and enablement without sacrificing accuracy or judgment.
Culture & Benefits
- Remote-first workplace with a globally distributed team.
- Comprehensive health coverage.
- Unlimited paid time off.
- Additional employee perks and a generous pre-IPO equity package.
Hiring process
- Complete a practical scenario involving a product adoption or competitive win-rate challenge.
- Diagnose the problem, define the audience, develop positioning and frontline plays, propose a rollout, and explain how impact would be measured.
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