Sales and Marketing Operations Lead (EdTech)

TL;DR

Sales and Marketing Operations Lead (EdTech): Driving sales growth by optimizing lead quality and quantity through strategic messaging and AI-driven engagement. Focus on designing multi-channel marketing campaigns, automating workflows with AI, and enabling sales account managers with data-driven insights.

Location: Remote (Must be based in the USA)

Salary: $80,000 - $90,000 USD per year

Company

A leading provider of innovative software solutions for K-12 education, serving over 2,000 education agencies across the US.

What you will do

• Develop and manage a coordinated marketing calendar for product launches, events, and account-based initiatives.
• Deploy multi-channel campaigns across website, email, social media, and digital advertising to ensure brand alignment.
• Execute performance marketing including SEM, paid social, and keyword research.
• Leverage AI-powered tools and automation to optimize workflows and reduce manual work.
• Analyze campaign ROI and translate engagement data into actionable insights for optimization.
• Partner with sales leadership and product teams to support sales enablement and ensure messaging accuracy.

Requirements

• 7+ years of experience in sales, marketing, or commercial operations within public sector SaaS.
• Experience in K-12 education software is strongly preferred.
• Proven track record of executing multi-channel marketing campaigns tied to revenue and pipeline outcomes.
• High proficiency with CRM systems, marketing automation, and analytics tools.
• Strong writing and design sensibility for creating engaging messaging.
• Bachelor's degree.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision coverage starting day one.
• Employee stock ownership and 401(k) matching programs.
• Generous vacation and personal leave.
• Opportunities for growth within a forward-thinking organization.
• Lifestyle rewards and recognition programs.