Demand Generation Program Manager

TL;DR

Demand Generation Program Manager: Owning customer lifecycle demand generation programs across email, in-app, web, and field channels with an accent on expansion and cross-sell demand inside existing accounts. Focus on building agentic AI workflows that automate program execution, connecting marketing signals to the sales motion, and measuring pipeline impact you can trust.

Location: Canada (Remote)

Salary: CAD 101,000 - CAD 122,000

Company

hirify.global builds the open observability cloud and Grafana Cloud for scalable, managed observability.

What you will do

• Own customer lifecycle demand gen programs that drive expansion, cross-sell, and adoption for existing Grafana customers.
• Run and improve programs across multiple channels (paid, email, events, web, outbound) as priorities shift.
• Build agentic workflows using AI tools to automate audience building, content generation, signal detection, and campaign QA.
• Translate marketing signals into actions sellers take by partnering with sales leadership on buying signals and follow-up.
• Instrument programs, report pipeline impact honestly, and stop initiatives that don’t work.

Requirements

• 5+ years in demand generation, growth marketing, or lifecycle marketing in a B2B software company.
• Proven experience running programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) with pipeline results.
• Experience marketing to existing customers (expansion, cross-sell, or customer lifecycle programs).
• Hands-on AI experience in day-to-day work, including building automations or agentic workflows.
• Strong data comfort: pull numbers, sanity-check results, and build program readouts stakeholders trust.
• Strong program management fundamentals: ship on time, communicate proactively, and collaborate effectively with sales, product marketing, and ops.

Culture & Benefits

• 100% remote company with a global culture.
• Base compensation in Canada plus Restricted Stock Units (RSUs) for ownership.
• Global annual leave policy of 30 days per year, including Grafana Shutdown Days.
• Transparent communication and innovation-driven autonomy.
• In-person onboarding to help new hires ramp up.

Hiring process

• Interview process includes level/experience assessment to determine actual compensation within the country range.
• Recruitment may use AI tools to help match CV information to job postings, with manual review by the team.