Growth Marketing Lead (AI)

TL;DR

Growth Marketing Lead (AI): Own B2C growth for a voice AI product, driving performance marketing, paid channel strategy, and conversion across web and app stores with an accent on payback, incrementality, and aggressive scaling. Focus on building a marketing-OS, making weekly kill/hold/scale decisions, and expanding international growth levers with data you can trust.

Location: San Francisco

Salary: $280K – $340K (Offers Equity)

Company

Wispr Flow builds a context-aware voice dictation and action platform for desktop and mobile.

What you will do

• Own the B2C growth number: new habitual daily active users and conversion to paid.
• Run the paid portfolio with weekly kill/hold/scale decisions using payback and incrementality, with budget ownership.
• Expand the channel map (SEO/SEM/AEO, and additional channels where ICPs are present) and build search position.
• Own web conversion (landing pages, experimentation, ICP-specific pages, localization) and app store growth (iOS, Android, Windows listings and featuring).
• Own the affiliate program and grow it from a few thousand affiliates.
• Lead growth execution: build the growth team and run growth engines (media mix modeling, geo incrementality, payback model, agentic reporting stack built on Claude).

Requirements

• Proven ability to operate in an environment where ambition is measured weekly and can demonstrate how to drive that cadence.
• Strong payback, LTV, and incrementality mechanics; ability to identify when data is not yet trustworthy.
• AI-native operator mindset and ability to build and improve a “marketing-OS” (data + automation + reporting workflows).
• Ability to make kill decisions without sentiment and focus on ROI-driven outcomes.
• Experience hiring and growing people across a growth organization; ability to move fast when someone is not working out.
• Stress-test growth performance and proactively surface issues when metrics are below goal or leading indicators are deteriorating.

Culture & Benefits

• Generous equity grant.
• 401k matching.
• Relocation bonus.
• Health, vision, and dental insurance.