Director of Demand Generation (AI)

TL;DR

Director of Demand Generation (AI): Designing and executing the enterprise demand generation strategy to build a scalable pipeline for AI solutions in regulated industries with an accent on pipeline volume, quality, and velocity. Focus on optimizing the full-funnel conversion, scaling ABM programs, and aligning marketing investment with sales outcomes.

Location: San Francisco, CA: In-person (M-F)

Salary: $180K - $245K

Company

YC and a16z-backed startup developing pioneering AI solutions for complex, regulated industries.

What you will do

• Design and execute the enterprise demand generation strategy with full accountability for pipeline volume and quality.
• Own the end-to-end marketing-to-sales funnel, including MQL definition, lead scoring, routing logic, and handoff SLAs.
• Launch and scale demand channels including paid search, paid social, content syndication, and ABM programs.
• Hire, develop, and lead a focused demand generation team and manage external agency relationships.
• Partner with Product Marketing and Sales to ensure campaign messaging reflects the AI buyer journey.
• Report pipeline metrics weekly to senior leadership and run monthly pipeline reviews with Sales.

Requirements

• 7–10+ years of experience in demand generation or revenue marketing within B2B SaaS or AI technology.
• Proven track record of directly owning pipeline or revenue targets (not just lead volume).
• Experience with enterprise motion, including large deal sizes and long sales cycles.
• Proficiency with Salesforce, Marketo or HubSpot, 6sense or Demandbase, and attribution platforms.
• Experience scaling demand programs at a startup or high-growth company.
• Must be based in San Francisco, CA for full-time in-person work.

Nice to have

• Experience selling into insurance or other regulated industries.
• Background in insurtech or fintech.
• Familiarity with founder-led sales environments (YC, a16z, or similar).

Culture & Benefits

• Fully covered, best-in-class health, dental, and vision benefits.
• Competitive base salary, top-tier commission plan, and meaningful stock options.
• Unlimited PTO and company 401(k).
• Outstanding in-office culture in San Francisco with lunch and dinner provided onsite.
• Commuter benefits and regular team events, including happy hours and off-sites.