Director of Demand Generation (AI)

Location: New York, NY; in-person Monday through Friday

Salary: $180,000–$235,000 annually, plus equity

Company

hirify.global is a YC- and a16z-backed startup bringing AI solutions to complex, regulated industries, including insurance.

What you will do

• Build the demand generation strategy and quarterly plans aligned with pipeline and revenue targets.
• Launch and optimize paid social, paid search, ABM, third-party, content syndication, webinar, and intent-data programs.
• Improve website conversion through landing pages, forms, calls to action, offers, A/B testing, and conversion rate optimization.
• Design persona-, funnel-stage-, and intent-based email nurture and re-engagement programs.
• Own funnel reporting, lead scoring, routing, attribution, and handoff service-level agreements from first touch through closed-won.
• Partner with Sales, SDRs, Revenue Operations, Marketing, and Product to increase qualified demos, opportunities, and pipeline.

Requirements

• 7–10+ years of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
• Demonstrated ownership of pipeline targets, opportunities created, conversion improvements, and generated pipeline.
• Hands-on experience with paid social, especially LinkedIn, third-party programs, campaign execution, and budget management.
• Experience improving website conversion, building nurture programs, and managing enterprise B2B marketing with long sales cycles and multiple stakeholders.
• Strong funnel analytics skills and fluency in Salesforce, HubSpot or Marketo, plus attribution and intent tools such as 6sense or Demandbase.
• Must work onsite in New York, NY, Monday through Friday.

Nice to have

• Experience marketing to insurance or other regulated industries.
• Background in insurtech or fintech.
• Experience as an early or first demand generation hire at a venture-backed startup.

Culture & Benefits

• Hands-on individual contributor role with an opportunity to build and lead a demand generation team as the function grows.
• Real budget ownership, accountability for pipeline, and direct access to leadership.
• Fully covered health, dental, and vision benefits.
• Meaningful stock options, company 401(k), unlimited paid time off, and commuter benefits.
• In-office culture with lunch and dinner onsite, team events, and off-sites.