GTM Finance Leader (SaaS)

TL;DR

GTM Finance Leader (SaaS): Managing financial strategy and unit economics for the Go-to-Market organization with an accent on CAC, ROI frameworks, and sales capacity planning. Focus on optimizing GTM efficiency metrics, leading planning and forecasting cycles, and advancing AI-enabled financial workflows.

Location: Hybrid (San Francisco, US). Office-centric schedule: Monday, Tuesday, and Thursday in-office.

Salary: $211,000–$248,000

Company

Asana is a leading platform for human and AI collaboration used by millions of teams worldwide to achieve their goals.

What you will do

• Own GTM unit economics, driving accountability for CAC, payback period, magic number, and contribution margin.
• Build ROI frameworks to help leadership prioritize investments across Sales, Marketing, and Customer Success.
• Partner with RevOps and Sales leadership on capacity planning, geographic deployment, and quota structuring.
• Lead annual planning and quarterly forecasting cycles to align headcount and spend with top-line goals.
• Optimize productivity metrics, translating pipeline coverage and rep ramp data into executive insights.
• Advance financial tooling by improving reporting automation and integrating AI-enabled workflows.

Requirements

• 8+ years in FP&A, strategic finance, or sales finance.
• 3+ years of direct partnership with GTM teams at a high-growth enterprise software company.
• Must be based in San Francisco for a hybrid office-centric schedule.
• Proficiency with SQL, Anaplan (or similar), and BI tools like Tableau or Power BI.
• Bachelor's degree in Finance, Accounting, Economics, or a related field.
• Strong executive presence with the ability to turn complex analysis into actionable recommendations for senior leaders.

Nice to have

• MBA degree.
• Experience working in both product-led growth (PLG) and sales-led growth (SLG) companies.

Culture & Benefits

• Comprehensive compensation package including base salary and equity.
• Mental health, wellness, and fitness benefits.
• Inclusive family building benefits and career coaching.
• Long-term savings or retirement plans.
• In-office culinary options catering to various dietary preferences.