Senior PR Manager - Consumer, Influencer & Entertainment PR (AI)

TL;DR

Senior PR Manager - Consumer, Influencer & Entertainment PR (AI): Define and lead global consumer communications strategy for an AI-native video creation platform with an accent on consumer media storytelling, creator/entertainment relations, and product launch momentum. Focus on building high-impact narratives, securing top-tier coverage, and managing agencies and earned media performance at scale.

Location: San Francisco / New York (Hybrid)

Salary: $180K – $210K

Company

hirify.global is a high-growth generative AI company building frontier AI-powered video creation and next-generation creative tools.

What you will do

• Develop and execute global consumer PR strategy across consumer, creator, entertainment, lifestyle, technology, and social influence.
• Lead media campaigns for product launches, milestones, partnerships, and brand moments; secure coverage across technology, consumer, entertainment, and lifestyle media.
• Build and manage creator & entertainment relationships (creators, influencers, celebrities, agencies, studios, labels, and entertainment partners) and plan VIP engagement.
• Own product launch communications: coordinate embargoes, media briefings, exclusive interviews, and launch events; create launch playbooks for sustained momentum.
• Manage external PR agencies globally and continuously optimize communications strategy using media performance tracking.

Requirements

• 7–12 years of communications or public relations experience.
• Proven experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies.
• Deep relationships across consumer technology and entertainment media.
• Strong network within influencer/creator and entertainment ecosystems (e.g., Hollywood, music, sports, digital talent).
• Exceptional storytelling and messaging skills, including strong executive communications.
• Experience leading global product launches; comfortable operating in fast-moving startup environments.

Culture & Benefits

• Competitive compensation with base salary range of $180,000–$210,000 plus equity.
• Comprehensive benefits package.
• High-impact role reporting closely into executive leadership and partnering across Marketing, Product, Social, Partnerships, and Creative.
• Work in a fast-scaling generative AI environment focused on AI-native creativity.

Hiring process

• Interviews with executive leadership and cross-functional partners to assess communications strategy, storytelling, and launch execution.
• Evaluation of experience managing agencies, earned media performance, and global consumer PR programs.