Growth Marketing Manager (Lifecycle)

TL;DR

Growth Marketing Manager (Lifecycle): Own and evolve the lifecycle roadmap for the hirify.global Corporate Wellness Program, driving eligible employees from sign-up to ongoing engagement with an accent on lifecycle campaign execution in Braze, data-driven optimization, and experimentation. Focus on building end-to-end Braze campaigns, analyzing sign-up and email performance metrics, and applying AI to campaign automation, channel optimization, and reporting workflows.

Location: Not specified

Company

hirify.global provides fitness and wellness experiences worldwide and powers corporate wellness programs through a personalized platform.

What you will do

• Own and evolve the lifecycle roadmap, including evergreen campaigns, seasonal initiatives, and new activation ideas.
• Analyze data to identify sign-up trends, acquisition drivers, and email metrics (open, click, conversion) to find growth opportunities.
• Build lifecycle campaigns in Braze end to end: create segments, build and QA canvases, and manage scheduling and deployment across channels.
• Run A/B and multivariate tests on messaging, subject lines, send timing, and segmentation; document results and scale learnings.
• Define lifecycle KPIs, maintain channel reporting, and provide recommendations to stakeholders.
• Partner cross-functionally with Account Management, Product, and B2B Marketing to align lifecycle priorities.

Requirements

• 3+ years in lifecycle marketing, CRM, growth marketing, or a similar data-driven role.
• Hands-on experience building Braze campaigns end to end (segments, canvases, QA, deployment) with strong attention to detail.
• Experience owning strategy (not only execution), including building roadmaps and delivering measurable business impact.
• Track record improving activation, sign-up, or conversion metrics.
• Strong skills with Excel and SQL to uncover and communicate insights.
• Experience designing A/B and multivariate tests, interpreting results, and applying learnings at scale.

Nice to have

• Experience with activation, onboarding, and engagement strategies in B2B2C or benefits/membership contexts.
• Experience with tools like Asana or Notion.

Culture & Benefits

• Fixed-term lifecycle marketing role focused on turning a corporate perk into an everyday employee habit.
• Data-driven environment with clear KPI ownership and ongoing experimentation.
• Cross-functional collaboration across Account Management, Product, and B2B Marketing.
• Opportunity to apply AI to campaign automation, channel optimization, and reporting workflows.