Growth Marketing Manager, Lifecycle (Marketing)

TL;DR

Growth Marketing Manager, Lifecycle (Marketing): Driving eligible employees to sign up for corporate wellness benefits and maintaining engagement through data-driven lifecycle roadmaps. Focus on executing end-to-end campaigns in Braze, optimizing conversion rates via A/B testing, and leveraging AI for automation.

Company

hirify.global is building a platform for intentional living, connecting people with fitness and wellness experiences through brands like ClassPass and Mindbody.

What you will do

• Own and evolve the lifecycle roadmap to drive employee benefit sign-ups through evergreen and seasonal campaigns.
• Analyze sign-up trends, acquisition drivers, and email metrics to uncover growth opportunities.
• Build and execute end-to-end lifecycle campaigns in Braze, including segmentation, canvas creation, and QA.
• Conduct A/B and multivariate tests on messaging, timing, and segmentation to sharpen campaign performance.
• Define and report on key lifecycle KPIs, delivering clear recommendations to stakeholders.
• Collaborate cross-functionally with Account Management, Product, and B2B Marketing teams.

Requirements

• 3+ years of experience in lifecycle marketing, CRM, or growth marketing.
• Hands-on expertise in building end-to-end campaigns using Braze (segments, canvases, deployment).
• Proven track record of owning strategy and driving measurable business impact in activation and conversion.
• Strong proficiency in Excel and SQL for extracting and communicating data insights.
• Experience designing and interpreting A/B and multivariate tests at scale.
• Ability to manage multiple priorities independently with minimal oversight.

Nice to have

• Experience in B2B2C or benefits/membership models.
• Proficiency with project management tools like Asana or Notion.

Culture & Benefits

• Commitment to fostering meaningful, real-world connections over screen time.
• Inclusive environment valuing diversity of backgrounds, experiences, and perspectives.
• Opportunity to work with industry-leading brands like ClassPass and Mindbody.