CRM Automation Specialist (Braze)

TL;DR

CRM Automation Specialist (Braze): Developing and optimizing automated CRM programs to drive engagement and retention across European markets with an accent on lifecycle journeys and data-driven segmentation. Focus on building scalable campaign structures in Braze and conducting A/B tests to improve conversion.

Company

Europe's #1 micromobility operator and a fast-growing scale-up focused on creating sustainable cities free from noise and pollution.

What you will do

• Analyze lifecycle performance and user behavior to identify automation opportunities across onboarding, engagement, and retention.
• Design, build, and optimize automated journeys in Braze using Canvas, segmentation, and Liquid logic.
• Develop reusable templates and scalable campaign structures to reduce manual work.
• Execute A/B tests across email, push, and in-app channels and translate results into actionable improvements.
• Collaborate with Data, Marketing, and Product teams to align lifecycle activity with growth priorities.
• Maintain strong QA processes for accurate segmentation, triggers, and personalization.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or marketing automation in a B2C environment.
• Hands-on experience building lifecycle journeys in Braze or a comparable CRM platform.
• Working knowledge of SQL for independent analysis of campaign performance.
• Experience designing and evaluating A/B tests using statistical significance methodology.
• Strong understanding of lifecycle strategies, including onboarding, upsell, and retention.
• Proficiency with CRM data structures, including user attributes, events, and triggers.

Culture & Benefits

• Employee options programme for "skin in the game".
• Unlimited free hirify.global rides.
• Dog-friendly office environment.
• Collaborative culture with motivated and inspiring colleagues.
• Opportunity to work at one of Europe's fastest-growing scale-ups.