Marketing Automation Specialist (B2C/B2M)

TL;DR

Marketing Automation Specialist (B2C/B2M): Developing and optimizing automated marketing campaigns for end-users and merchant partners with an accent on lifecycle management, lead nurturing, and CRM integration. Focus on designing personalized audience segments, improving conversion rates, and driving engagement across the customer journey.

Location: Must be based in France, Portugal, Tunisia, or Morocco.

Company

hirify.global is a global leader in employee benefits and engagement, dedicated to creating personalized and sustainable experiences for millions of people worldwide.

What you will do

• Manage and optimize marketing automation platforms like HubSpot or Brevo to support lead generation and retention.
• Design and implement audience segmentation and personalization tactics for automated campaigns.
• Develop and refine lead scoring models to prioritize high-value prospects.
• Ensure seamless integration between automation tools and CRM systems like Salesforce or Microsoft Dynamics.
• Monitor campaign performance, interpret data insights, and optimize ROI and conversion rates.
• Collaborate with cross-functional teams including digital marketing, sales, and product to align automation strategies.

Requirements

• Minimum 3-5 years of experience in marketing automation in B2C or B2M contexts.
• Full working proficiency in English.
• Must be based in France, Portugal, Tunisia, or Morocco.
• Hands-on expertise with platforms such as Brevo or HubSpot.
• Strong understanding of audience segmentation, lifecycle marketing, and lead management.
• Analytical mindset with the ability to track and act on data-driven insights.

Culture & Benefits

• Work within an inclusive, diverse team of 5,000 experts across 29 countries.
• Opportunity to experiment with new ideas and drive digital transformation in employee benefits.
• Commitment to sustainability, diversity, and local economic impact.
• Support for professional growth and work-life balance.

Hiring process

• Video call with the Global Digital Marketing Director.
• Video call with the HR Business Partner.
• Video call or physical meeting with the VP Global Marketing.