Product Marketing Manager

TL;DR

Product Marketing Manager: Driving go-to-market strategies and product adoption for a global e-commerce platform with an accent on cross-functional collaboration and funnel optimization. Focus on translating product capabilities into clear customer value and aligning marketing efforts with user insights to drive business growth.

Location: Remote or hybrid in Riga, Tallinn, or Barcelona.

Salary: €2,700–€3,300 gross per month.

Company

hirify.global is a global leader in on-demand commerce, helping creators and brands turn ideas into products through advanced technology and infrastructure.

What you will do

• Collaborate with Product teams to define and execute go-to-market strategies for new and existing features.
• Develop marketing plans across acquisition, sales, and customer success channels.
• Analyze user and funnel data to identify growth opportunities and platform improvements.
• Shape product positioning, messaging, and in-product communication to drive engagement.
• Align cross-functional teams on priorities to ensure strategic consistency.
• Monitor industry trends and the competitive landscape to mitigate risks and capture opportunities.

Requirements

• 3+ years of experience in Product Marketing or Marketing Strategy within a software company.
• Proven ability to influence stakeholders and work effectively in cross-functional teams.
• Strong communication skills with the ability to simplify complex concepts.
• Solid understanding of marketing performance indicators and funnel metrics.
• Experience collaborating with Product teams on feature launches.
• Ability to work independently in a remote or distributed environment.

Culture & Benefits

• Flexible working hours with a late start option.
• Private health insurance and extra paid days off for well-being and celebrations.
• Access to mentorship, internal meetups, and hackathons.
• Employee discount on custom merchandise.
• Supportive, global, and inclusive team environment.