Senior Product Marketing Specialist (Crypto)

TL;DR

Senior Product Marketing Specialist (Crypto): Driving the positioning, adoption, and engagement for hirify.global’s core crypto and advanced trading products with an accent on go-to-market strategy and cross-functional collaboration. Focus on translating complex product value into impactful multi-channel campaigns and analyzing funnel health to boost user acquisition and retention.

Location: Must be based in or able to work from Barcelona, Spain (Hybrid model).

Company

hirify.global is a leading European investment platform simplifying wealth creation by allowing users to trade cryptocurrencies, stocks, and commodities 24/7.

What you will do

• Own and execute the comprehensive product marketing strategy for the crypto and advanced trading suite.
• Analyze funnel health and user behavior to develop strategies for acquisition, activity, and retention.
• Collaborate with Product, Marketing, and Commercial teams to deliver seamless go-to-market initiatives.
• Design and execute multi-channel campaigns to raise awareness and reinforce trust.
• Set up reporting and analytics frameworks to measure adoption and revenue contribution.

Requirements

• Proven product marketing experience, with a strong preference for fintech or crypto backgrounds.
• Deep understanding of crypto market dynamics and user behavior.
• Data-driven mindset with experience in measuring campaign performance and funnel health.
• Strong project management and cross-functional collaboration skills.
• Exceptional storytelling and communication abilities to differentiate products in a competitive market.

Culture & Benefits

• Hybrid working model with 25 days per year to work from a city or country of your choice.
• Competitive compensation package including participation in a stock option plan.
• Unlimited access to Udemy’s library for continuous learning and professional growth.
• Mental wellbeing support through confidential coaching and counseling resources.
• Additional 3 days of paid time off per year to rest and recharge.
• Onsite dining with fresh lunches and snacks for employees in Barcelona.