Product Marketing Manager (Aviation)

TL;DR

Product Marketing Manager (Aviation): Driving awareness, demand, and pipeline growth for airport and border technology products with an accent on go-to-market strategies and value proposition development. Focus on translating customer insights into compelling messaging, enabling sales teams, and managing large-scale product launches across multiple regions.

Location: Hybrid in Barcelona, Spain (Work from home up to 2 days/week)

Company

hirify.global provides technology and communication innovations for the global air travel industry, powering airports, airlines, and borders worldwide.

What you will do

• Develop differentiated value propositions and external messaging for Borders products aligned with market needs.
• Design and execute integrated GTM programs including PR, events, and internal communications.
• Create and manage thought leadership content, web content, case studies, and webinars.
• Provide sales teams with impactful collateral and support the bid team with deal-based marketing.
• Lead the planning and strategic positioning of the business at major industry events.
• Analyze campaign performance against KPIs to provide data-driven adjustments for future strategies.

Requirements

• 3-5 years of experience in product marketing with a track record of successful GTM campaigns.
• English: C1+ proficiency (excellent written and spoken) is essential for a global setting.
• Experience working with cross-functional teams including Product Management, Sales, and MarCom.
• Proven ability to manage large-scale product launches across multiple regions.
• Business or Marketing degree (post-graduate qualification or MBA preferred).
• Must be based in Barcelona, Spain.

Nice to have

• Experience in the aviation industry.
• Passion for travel and IT.

Culture & Benefits

• Hybrid work model via Flex Week (up to 2 days WFH per week).
• Flex-Location perk allowing up to 30 days a year to work from any location worldwide.
• Comprehensive Employee Assistance Program (EAP) and personalized wellbeing support.
• Access to world-class learning platforms including LinkedIn Learning, Harvard Business Publishing, and Stanford.
• Inclusive global environment operating across 200 countries.