Founding Product Marketing Lead (Legal AI)

Location: Fully remote within the United States, with meaningful Eastern Time overlap and periodic travel required.

Salary: $180,000–$225,000 USD annually

Company

hirify.global is a legal AI technology company building products for legal audiences.

What you will do

• Define product positioning and messaging that translate complex AI capabilities into clear customer value.
• Set the editorial agenda and create launch narratives covering the problem, audience, proof, and message.
• Write and edit website, product, email, blog, social, presentation, script, and sales content.
• Direct video and content strategy, including selecting formats, speakers, hooks, and presenting on camera when needed.
• Create sales enablement narratives for short product explanations through full enterprise conversations.
• Partner with executives, Product, Engineering, Sales, Success, customers, performance marketing, and agencies to refine the company narrative.

Requirements

• 7+ years of experience in product marketing, communications, or storytelling within AI, enterprise software, legal tech, or similarly complex products.
• Experience in law, legal tech, legal journalism, or marketing to legal audiences, with an understanding of legal buyers.
• Exceptional writing and editorial judgment across headlines, product narratives, emails, scripts, and web copy.
• Experience owning positioning, messaging, end-to-end product launches, customer research, and sales enablement.
• Experience directing video and content production, with comfort presenting on camera.
• Proficiency with modern AI tools and the ability to work strategically across Product, Engineering, Sales, customers, and agencies.

Nice to have

• Background as a former lawyer turned marketer, legal or business journalist, or performance marketing strategist.

Culture & Benefits

• Fully remote work within the United States.
• Meaningful Eastern Time availability is required.
• Periodic travel is part of the role.
• Visa sponsorship is not available.