Product Marketing Lead (AI)

Location: Remote, must live in the U.S. Eastern Timezone

Salary: $180,000–$200,000 base annually plus variable compensation, equity, and bonus.

Company

hirify.global develops an AI-powered video security platform that uses computer vision to help organizations improve security, safety, operations, and response times.

What you will do

• Own market strategy, customer and competitive intelligence, and go-to-market priorities.
• Develop differentiated positioning and messaging across industries, buyer personas, and customer segments.
• Lead product and feature launch strategy from roadmap alignment through execution and measurable outcomes.
• Align Product, Engineering, Sales, Marketing, Customer Success, and executive stakeholders around GTM priorities.
• Build sales and channel enablement materials, including battlecards, pitch decks, objection handling, and competitive resources.
• Create customer-facing content and represent customer needs in messaging, roadmap, and prioritization decisions.

Requirements

• Must be based in the U.S. Eastern Timezone.
• 5+ years of experience in B2B SaaS product marketing with ownership of go-to-market strategy and measurable business outcomes.
• Experience building or scaling product marketing in a Series A–C startup or similarly fast-growing environment.
• Strong understanding of complex technical products, preferably in AI, computer vision, physical security, infrastructure, or enterprise software.
• Experience partnering with Product, Sales, Marketing, Customer Success, and executive leadership to influence priorities and execute GTM initiatives.
• Exceptional storytelling, writing, presentation, analytical, and cross-functional influence skills.

Nice to have

• Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies.
• Experience creating new product categories or repositioning innovative products in competitive or legacy markets.
• Familiarity with regulated industries such as government, education, or healthcare.

Culture & Benefits

• Remote-first flexibility with teammates around the globe.
• Equity, variable compensation, and a strong base salary.
• Medical, dental, and vision coverage for U.S.-based employees.
• 15 days of PTO, 10 paid holidays, sick leave, and paid parental leave.
• 401(k) with a 4% employer match, a $500 home-office stipend, and provided equipment.
• Small, high-ownership teams with direct influence on product direction.

Hiring process

• Talent conversation followed by a conversation with the VP of GTM Engineering.
• Three-hour take-home assignment and 45-minute panel presentation.
• Conversations with a Norwest VC advisor and the CEO.